Brand Equity

 A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers.^[2][3][4][5] Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders.^[6] Name brands are sometimes distinguished from generic or store brands.

The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE.^{[7][need quotation to verify]} Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services (such as legal, financial and medical), political parties and people (e.g. Lady Gaga and Katy Perry). Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice.

In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.^[8] Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation.^[9]

Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components.^[10] As markets become increasingly dynamic and fluctuating, brand equity is built by the deployment of marketing techniques to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity.^[8] A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits.^[8] When a customer is familiar with a brand or favors it incomparably to its competitors, a corporation has reached a high level of brand equity.^[10] Special accounting standards have been devised to assess brand equity. In accounting, a brand defined as an intangible asset, is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value. Brand valuation is a management technique that ascribes a monetary value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.

The word "brand" is often used as a metonym referring to the company that is strongly identified^{[by whom?]} with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast-cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated^{[by whom?]} with a commodity.

Digital Downloads

 

Solo Ads Made Easy   A know-all short report on the foundations of solo ads. This guide comes with PLR, meaning you can sell this product as your very own. Download Here (Product ID: 333)

Social Traffic Plan   Social media marketing has numerous advantages for your business. It’s a cost-effective way to increase awareness about your brand. But to get social traffic, you have to use accurate social media strategies. If you also faced this issue, it’s time to take a sigh of relief. This simple guide will show you what you need to do to boost your targeted website traffic using social media, and use it to get more sales and conversions. Download Here (Product ID: 332)

How To Become A Successful Social Media Influencer Upgrade Package   Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers! There is no doubt that Influencer Marketing will be a must in 2020 and beyond. Download Here (Product ID: 331)

How To Become A Successful Social Media Influencer   How Influencers Earn $2000-$6000 Per Post! Ready To Crack The Influencer Code? Here's How To Become A Successful Social Media Influencer That Brands Will Beg You For A Promotion! You probably want to learn how to become a successful Influencer and charge the amounts that we showed you above per post. Download Here (Product ID: 330)

Green Living Strategies   It's drop-dead easy to live a greener life when you start with small, but significant changes like the one found on page 3! This single change will not only support a better future, but it'll save you tons of money every month! Download Here (Product ID: 329)

Getting Started as a Freelance Writer   Becoming a freelance writer is a dream of many people. The good thing is that getting started as a freelance writer has never been easier or more in demand. If you want to freelance as a writer, you’ll need to understand the different ways a freelance writer can earn money, plus whether it’s the right choice for you as a career. You also need to know how to get better at doing it so that you can grow your income and maintain it long term. Download Here (Product ID: 328)

Double Your Traffic   Double Your Traffic: Discover 10 Ways To Double Your Traffic From Social Media. Are you sitting comfortably? Do you have a pen and paper to hand? Great! Because we’re about to dive into some of the best social media marketing strategies that you never heard of. Download Here (Product ID: 327)

Commission Lifestyle   The truth is that affiliate marketing has changed rapidly in the last decade. And yes – affiliate marketing is becoming harder and harder. I won’t lie about it. It’s a real business and any real business takes time, money, blood, and sweat. It can be wildly profitable – but only for those willing to put in the effort. While everyone else is doing traditional affiliate marketing, we’ll show you how to survive today and beyond. Download Here (Product ID: 326)

Audio Book Marketing   Find out how you can use one powerful community dedicated to readers and get your audiobook out to thousands of new fans, instantly! Discover the top 10 audiobook marketing strategies that are not only affordable but wildly effective! Download Here (Product ID: 325)

Affiliate Marketing Mastery   Discover My Download Here (Product ID: 324)

WP Training Kit Upgrade Package   Discover the best resource to take your WordPress website to the next level! Jump on this 'Most-Used' Website Builder with our Awesome and step-by-step WP Training Kit HD Video course Upgrade Package to get hordes of traffic and tons of revenue! With more than one-third of all websites powered by WordPress, there's no doubt that it's the most popular and widely used content management system around! Download Here (Product ID: 323)

WP Training Kit   WordPress is taking the online world by storm by running 34% of the entire Internet! Ready to take Your Website to the next level with WordPress? Here is an Exemplary Opportunity to Understand How to Use WordPress to Create Stupendous Websites that Converts Your Visitors Like Crazy and Boost Your Profits! Download Here (Product ID: 322)

WP Affiliate System   Announcing The Brand New, 7 Part, Step By Step Video Course. Finally, Discover How You Can Start an Affiliate System On Your WordPress Site That’ll Attract Super Affiliates... Starting Today! If you're worried because you're not technical savvy, then don't be. Look over my shoulder as I show you how to set up an affiliate... Download Here (Product ID: 321)

When To Use 3rd Party Sites To Sell   One of the major reasons that people use 3rd party sites to sell is that it's far easier to use someone else's format and templates to get a site live faster than to try to figure out how to do it on your own. Even though website programming has gotten a lot easier, it can... Download Here (Product ID: 320)

The Traffic Handbook Upgrade Package   Website owners and anyone wanting more traffic! Discover Proven Traffic Methods You Can Apply Today To Grow Your Social Media Following, Get More Email Subscribers, and Increase Sales. Learn the Growth Strategies That WORK! Employ the Techniques Used By the Biggest Brands on the Web and See AMAZING Growth in No Time. Trying to grow... Download Here (Product ID: 319)

The Traffic Handbook   Discover Proven Traffic Methods You Can Apply Today To Grow Your Social Media Following, Get More Email Subscribers, and Increase Sales. Now You Can Get Instant Access To a 10-Part Training Series To Help You Get Ahead Even More. Download And Start Playing These Videos Tutorials Right From The Comfort Of Your Home! Download Here (Product ID: 318)

Get Fit and Be Well   Healthy Life, Healthy Heart. Achieve the Download Here (Product ID: 317)

Facebook For Business   Social Network Your Way To Success! Become A Hotshot Businessman By Advertising On Facebook! Do You Want To Make It Big In The Industry Quickly? Do You Wish To See An Avalanche Of Qualified Customers At Your Website Every Day? Read On To Find Out How You Can Realize Your Dream Of Wealth And Fame! Download Here (Product ID: 316)

Copywriting For SEO   A know-all short report on the foundations of copywriting for SEO. This guide comes with PLR, meaning you can sell this product as your very own. What this PLR package comes with... Module 1 - Ebook A PDF ebook that is ready to be read and used. Module 2 - Covers Within this PLR package... Download Here (Product ID: 315)

Bitcoin Breakthrough Upgrade Package   How To Find Your WHY And Communicate Your Purpose To The World. No stones are left unturned when you get your hands on this now. You will become a complete expert on this, and you'll get everything you need inside to do the same. Download Here (Product ID: 314)

Bitcoin Breakthrough   Are You Ready To Start Profiting With Bitcoin? It's About Time For You To Follow The Right Strategies To Profit With Bitcoin! Bitcoin is a cryptocurrency which is another term that you need to be familiar with. Cryptocurrencies are not controlled by any central powers not yet at least. Download Here (Product ID: 313)

51 Greenhouse Growing Tips Audio Book Plus Ebook   Do you love gardening? Thinking about getting a greenhouse? 51 Tips for Greenhouse Gardening can help! Greenhouses can be a very fulfilling investment. This ebook is designed to give you some great ideas about how to start an awesome greenhouse garden. Download Here (Product ID: 312)

YouTube Quick Start   Creating a YouTube channel is easy, but knowing how to flood your channel with loyal subscribers is a whole other story! Find out the essential steps to launching a channel that drives in traffic from the very first day! Get this one step wrong and you'll always struggle to build an audience for your channel.... Download Here (Product ID: 311)

What Is Search Engine Optimization   Search Engine Optimization, known with the acronym SEO, is the process of improving traffic and exposure to a website via search engines to get the website ranked highly in the resulting search results pages. Download Here (Product ID: 310)

Using Blogs To Bridge To Your Website   If you are like most Internet entrepreneurs, you start to collect different websites or web presences that are useful for generating traffic back to your site. Some of these places, like Digg, Facebook, or article archives can be a great resource in advertising your sales website on the Internet to specific demographics. Download Here (Product ID: 309)

Mobile Responsive Websites With Mobirise   Is your website mobile-friendly? Brand New Over-The-Shoulder Video Series On To Create Mobile Responsive Websites With Mobirise. Do you know you can build a fully-functional, mobile-friendly website, all by yourself? So if you have a product you want to present online, now you can build a website for your product anytime you want. Download Here (Product ID: 308)

Latest Instagram Marketing Made Easy   This step-by-step training guide will take you by the hand and teach you how to effectively target your desired audience and communicate visually with your fans, followers, and customers. With its proper use, you can easily boost the authority of your website and demonstrate expertise in your niche. Download Here (Product ID: 307)

Blog Ka-Ching   The Tips To Blog Success! Get Paid For What You’re Worth... Benefit From Your Talent. Get Your Due Credit. Provide Your Skills A Platform To Shine. Enhance Your Opportunities. Learn how to monetize your blog and reap the rewards of your skills. Download Here (Product ID: 306)

Best Blog Widgets and Plugins   Take Your Blog To The Top Instantly! Increase Your Blog’s Interactivity Quotient & See It Touch Heights Of Popularity! Is Your Bland Text Based Blog Not Attracting Sufficient Traffic? Ever Considered Adding A New Dimension To It By Letting Visitors Draw An Image Or Flick Through Your Photos? Download Here (Product ID: 305)

Best Affiliate Products Revealed   Become A TOP Affiliate Today! Choose The Best Affiliate Product And Buy Your Dream House! Are You Tired Of Making Pennies From Your Blog? How About Converting Your Blog Into A Money Making Machine? You Have To Go Only As Far As Your Computer! You Can Make More Than $10,000 A Week! Find Out How.... Download Here (Product ID: 304)

Article Marketing Ascendancy   A know-all short report on the foundations of article marketing. This guide comes with PLR, meaning you can sell this product as your very own. What this PLR package comes with 5 incredible modules you don't want to miss! Download Here (Product ID: 303)

Affiliate Management Templates   This is a collection of 13 affiliate marketing managment templates that will help you as an affiliate marketer. Is your business taking advantage of affiliate marketing? Offering an affiliate program enables you to make a surprising amount of money, even while you sleep. It’s risk-free too, ensuring you only pay for results. Download Here (Product ID: 302)

Get More Google Traffic   Traffic Tips, Tactics, and Strategies. Learn how to attract traffic to your website and improve the conversion rate. Enjoy a high ROI with a low cost of customer acquisition. Give your online business the boost it needs... Would You Like To See People Flock To Your Website? Download Here (Product ID: 301)

Tik Tok Marketing   Are You Ready To Leverage The TikTok Platform For Profits? It's About Time For You To Learn TikTok Marketing! You need to make a good start with TikTok if you want to be successful with it. Download Here (Product ID: 300)

Audience Engagement With Zoom   Make more sales this way... Brand New Over-The-Shoulder Video Series On How To Engage Your Audience With Zoom. Zoom offers the kind of flexibility that businesses today demand. To the untrained eye services such as Skype seem like a useful tool for those who need to communicate with large amounts of individuals. Download Here (Product ID: 299)

YouTube Business Made Easy Upgrade Package   By taking action NOW, you can speed-up your learning and get the best results with our easy and pin-point accurate video training that is... - A LIVE showcase of the best & latest YouTube Business techniques. - Easy to understand and has a professional U.S voiceover. Upgrade Package. Download Here (Product ID: 298)

YouTube Business Made Easy   By taking action NOW, you can speed-up your learning and get the best results with our easy and pin-point accurate video training that is... - A LIVE showcase of the best & latest YouTube Business techniques. - Easy to understand and has a professional U.S voiceover. Download Here (Product ID: 297)

V1 Social Media Infographics   If you've been looking for a collection of social media infographics, then this is the ultimate collection right in front of you. Within this collection of social media infographics, you're going to get over 90 files on content that can be used for social media, on your website or blog, or any way you can... Download Here (Product ID: 296)

V1 Motivation Infographics   If you've been looking for a collection of social media infographics, then this is the ultimate collection right in front of you. Within this collection of social media infographics, you're going to get over 90 files on content that can be used for social media, on your website or blog, or any way you can... Download Here (Product ID: 295)

Tips And Traps Of Email Marketing   Ever since the Internet went online, email has been hugely popular with everyone. At first, it was just a tool to keep in contact with people in one’s office, but soon, it became the tool of choice for marketers online. Knowing how to develop an email contact list and how to market to people online... Download Here (Product ID: 294)

Storytelling Marketing   Discover how powerful a story can be when integrated into your marketing campaigns! This style of authority-building will help connect you with die-hard fans in your market! Boosting exposure and skyrocketing sales is drop-dead easy when you power up your campaigns with the right story. Download Here (Product ID: 293)

SEO Made Easy   Search Engine Optimization (SEO): consists of a set of optimization techniques applied to a website or webpage to position it at the top of the search engine results based on a keyword or set of keywords on which that website or webpage has been optimized for. Download Here (Product ID: 292)

Red Style Responsive HTML Mobile Squeeze Page Edition 5   This is an HTML squeeze page theme/template ready for use called Download Here (Product ID: 291)

Ready Set Real Estate   A know-all short report on the foundations of real estate. This guide comes with PLR, meaning you can sell this product as your very own. Download Here (Product ID: 290)

Joint Venture Profits Ecourse   This is a 10-day ecourse all about joint venture profits. One way to boost your profits in your business is to enter into strategic joint ventures with one or more business owners for a specific project or business activity. Download Here (Product ID: 289)

YouTube Live Income Stream   Live video is more popular than ever. According to our recent survey with New York Magazine, 80% of respondents would rather watch live video from a brand than read a blog. Nearly half of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer. Livestreaming is this year's hottest trend to connect brands and customers. Download Here (Product ID: 288)

Weight Loss Mantra   This guide in this package contains excellent tips and techniques to master all aspects of weight loss in a time-efficient and effective way, based on extensive research and advice from experts in the industry to enable you to deliver massive value and get high-paying, long-term customers. Written by professionals with over 33,000 words, here’s what we are going to provide in this 150+ pages premier training. Download Here (Product ID: 287)

The Rules To Forum Marketing   A know-all short report on the foundations of the rules of forum marketing. This guide comes with PLR, meaning you can sell this product as your very own. Download Here (Product ID: 286)

Sell Digital Videos On Amazon - Advanced Edition   Upgrade Your Skills And Expertise With Our Advanced Video Training... Sell Digital Videos On Amazon Advanced Edition. There will be no guesswork. All you need is just a short hour of your time to learn everything and you’d be ready to get started with it instantly. Download Here (Product ID: 285)

How To Know If When You Should Use Webinars To Teach Or Sell   A lot of newcomers to online marketing have heard of webinars, and perhaps even attended a few themselves about topics they are interested in, or that are related to the niche or industry they are working in. However, they might think hosting webinars are “just for the big boys,” or that they are not there yet in terms of their marketing. Download Here (Product ID: 284)